Valve is one of my favorite game companies... ever. Aside from having great games with interesting stories, aside from being one of the few companies to invest in multi platform games.. which I love mind you. Their game Portal is a first person single player puzzle game. You play in the Aperture science labs, years after the fall of society. You are a test subject that has been given a portal gun and with it you must traverse the strange levels of the labs all the while trying to figure out if the computer in charge, GLaDOS, is trying to kill you.
Now Portal2 is one of the most anticipated games helped in part by one of the BEST viral ad campaigns in the history video games. First of all was the campaign used to announce the future release of Portal2 in the first place. This is an example of the first bit of marketing, the patch released gave gamers all of the info they needed to figure out all the information about when the game was to be released, along with some art from the games and some extras. The genius behind the campaign is that they gave the gamers the hints they needed to figure it all out. By releasing only cryptic messages and subtle hints they kept the gamers enticed and searching for more clues. In a matter of days the puzzles were solved and the information of a portal2 released. Now, almost a year later, with the impending release of Portal2, we see another marketing campaign, similar to the first.
This is a good review of what has happened. The GLaDOS has taken over! With a series of cryptic messages and game edits out the wazoo we can only hope that the chaos caused by GLaDOS will end wel.. LIke with an early release of the game.....
Now Portal2 is one of the most anticipated games helped in part by one of the BEST viral ad campaigns in the history video games. First of all was the campaign used to announce the future release of Portal2 in the first place. This is an example of the first bit of marketing, the patch released gave gamers all of the info they needed to figure out all the information about when the game was to be released, along with some art from the games and some extras. The genius behind the campaign is that they gave the gamers the hints they needed to figure it all out. By releasing only cryptic messages and subtle hints they kept the gamers enticed and searching for more clues. In a matter of days the puzzles were solved and the information of a portal2 released. Now, almost a year later, with the impending release of Portal2, we see another marketing campaign, similar to the first.
This is a good review of what has happened. The GLaDOS has taken over! With a series of cryptic messages and game edits out the wazoo we can only hope that the chaos caused by GLaDOS will end wel.. LIke with an early release of the game.....
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